Altfund Management

Branding | Brand Strategy

Client: Altfund Management

AltFund Management is a leading fund of funds specializing in blockchain technology and cryptocurrency investment.

Branding Ideation and Brainstorming

Phase 1: Discovery Phase

This phase was put together for the foundation of Altfund Management’s brand and visual direction.

Phase 2: Development Phase

Phase 2 showcases a brand archetype and offers the client multiple logo directions from the brand foundation established in Phase 1.

Phase 3: Brand Guidelines

After feedback on the archetype and logo direction, these final brand guidelines were made. They serve as the official guide for Alfund Management’s visual direction.

Social Media Assets

These assets were created for Altfund Management’s social media to position the brand as a thought leader and the reliable source of information in the Crypto space.