Nikki by Nicole Mera
Branding | Creative Direction | Web Design
Client: Nicole Mera
Video Credits: @prince_ozzy_creative
Nikki by Nicole Mera is a distinctive line of jewelry specially curated for those who appreciate vibrant elegance added to their daily life. Through this collection, Nikki, brings her personal style ethos to the forefront, creating pieces that accentuate everyday luxury while injecting elements of fun and color.
Phase 1: Creative Direction
For this branded collection, I created a deck with a mood board, brand language, typefaces, and color palettes to guide the photoshoot.
Item 1 of 5
Phase 2: Campaign Strategy
After a few revisions were put in place for the visual direction, I put together a campaign strategy giving a general timeline and an overview of all the creative needs for the collection launch.
Item 1 of 12
Phase 3: Creative Asset Design
Utilizing the photoshoot assets and copy from the brand strategy deck, I designed creative for Meta Ads, Google Ads, Organic Social, and Email.
Photographer: @jennamcelroyphoto assisted by @jessicaschuphotography
Instagram Story Teaser
Google Ad
Google Ad
Instagram Ad Mockup
Facebook Ad Mockup
Facebook Carousel Ad Mockup
Instagram Carousel Ad Mockup
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story Teaser
Nikki by Nicole Mera Official Launch Email
Nikki by Nicole Mera Early Access Email
